Built by Caregivers Who Have Been Where You Are
For us, Loved is deeply personal.
We’ve experienced firsthand both the incredible honor and immense challenge of helping our loved ones grow older with dignity, independence, and joy.
We believe every older adult deserves to feel truly loved, and no one family member should have to carry the weight of caregiving alone.
That’s why we created human-first technology that makes care coordination easier, strengthens family connections without replacing them, and embraces aging as a journey where everyone feels cherished, valued, and full of possibility.
Home. Independent. Loved.
Loved envisions a world where every older adult is truly loved, connected, and empowered to live independently.
Human First
Every feature we build, every word Claire says, every design decision we make: it all starts with one question. Does this feel human?
Radical Simplicity
Our job is to meet older adults exactly where they are with no new devices, no new habits, and no learning curve.
Family Centered
We support the whole family: the loved one at home, the daughter across the country, the brother who checks in every Sunday.
Love, Amplified
We’re not here to replace true human connection. Instead, we’re easing caregiver burdens so they can show up as their best selves for the people that matter most.
Founding Team
David MacFadyen
Co-Founder
Founding Loved is the opportunity of a lifetime. Three threads of my life have converged to prepare me for it: decades of hands-on caregiving, a career spent building businesses, and a scholarly grounding in how everyday users dri …
Steve Flook
Co-Founder
Family has always been incredibly important to me. I’m blessed with a huge extended family, including 17 aunts and uncles, and our family reunions and gatherings have been a constant throughout my life. My mom and dad, pictured he …
Launi Vawter
Founding Team | Partnerships
For much of my career, I’ve had the privilege of supporting older adults and their families through some of the most challenging and uncertain seasons of aging. As a hospice social worker and later as an Executive Director in assi …
William Davis
Founding Team | Product
When my mom was diagnosed, our family did what families do. We organized around her. Appointments, questions, plans. It took me longer than it should have to notice that my dad was quietly absorbing all of it. My mom has vascular …
Lori Cole
Founding Team | Marketing
I never planned on becoming a caregiver, but I ended up being one twice. First for my husband, through the eighteen months of cancer treatment before he passed away. Then for my mom, whose care I managed for the last ten years of …
Matt Pugh
Founding Team | Engineering
I joined the Loved team because I wanted to work on something that helps seniors get the help they need and keeps families closer and more in the loop. Both my grandmother and grandfather had dementia, and I helped out with them w …
Adam Barr
Founding Team | Engineering
I’ve gained a lot of perspective on how important it is to be there for the people we love, especially as life changes and circumstances become more complicated. At the same time, being there for family isn’t always easy. Life get …
Aaron Horst
Founding Team | Engineering
Some of my earliest memories of understanding the importance of connection across generations come from my great-grandmother. When I was young, she lived with our family, and I loved having an older generation in our home and hear …
Get in touch.
Whether you’re caring for an aging parent, checking in on a loved one from afar, or just exploring what Claire can do for your family, we’d love to hear from you.
support@loved.coWe typically respond within one business day.